RSSIndependence Bowl Has Named AdvoCare V100 As It’s Title Sponsor
31 Jul 2010 No Comments
in Uncategorized Tags: independence bowl, sanford, subsidiary, title sponsors
The Independence Bowl proudly announced AdvoCare as its new title sponsor Now, the official name of the 34-year old bowl game is the “AdvoCare V100 Independence Bowl.”
Charles E. Ragus founded AdvoCare in 1993. He is a former football player of Northwestern State University. it is a premier health and wellness company based in Dallas that offers more than 70 exclusive nutritional and skincare products. With this official agreement, AdvoCare now becomes the Independence Bowl’s fifth sponsor in its history. the first four title sponsors were Poulan-Weed Eater, Sanford, MainStay, and PetroSun. the History of Independence Bowl has been a bumpy one.
In the Spring of 1997 after an eight year relationship, Poulan/Weed Eater announced that they would no longer be the title sponsor. Bowl officials set out on a ten-month search for a new title sponsor and this search ended when Sanford signed on through the year 2000. Bowl officials reached an agreement in early 2000 with ESPN that keeps the game on the Total Sports Network through 2007, a 7-year partnership. on January 10, 2001, MainStay, a subsidiary of new York Life, signed on as the game’s newest title sponsor and that agreement extended through 2003.
On August 21, 2006 when PetroSun Inc., agreed to become the bowl’s sponsor, it changed the game’s full name to the PetroSun Independence Bowl. it was to have run through 2008 with an option for 2009 but the deal was discontinued prior to the 2008 game. after speaking with Richard Wright, CEO and President of AdvoCare it became evident the connection between the well known nutritional supplement company and the bowl game was very strong. the partnership of this 34-year old bowl game and the powerful nutritional supplement AdvoCare V100 is really a tandem with future.
Independence Bowl Has Named AdvoCare V100 As It’s Title Sponsor
Leave a Reply